Art Specifications

Artwork Specifications

Plastic Laser Printable Cards:

General:

The standard card size is 2-1/8" x 3-3/8". On the card, screens can not exceed 20% in the area of laser imaging. The form can not have solid printing behind the card location. A"knock-out" area, size 3-1/8" x 1-7/8", will need to be produced where the glue will be placed on the form. The lock up area (non-printable area or gap) must be 3/8" on all colors. Lock up should fall on the same area for all colors to ensure good color to color registration on all images. If you are trying to achieve the full form to appear a color a good suggestion is to split the 3/8" on the top and bottom of form so that you have 3/16" of white at top and 3/16" of white at the bottom of form.

Layout for Typesetting:

For all orders requiring typesetting, we require a rough layout showing copy position, color separation and position of variable data. A black and white, camera ready, color separation of any logo must be included. Signatures if applicable, should be on a clean, white sheet of paper using a medium point black pen.

Camera Ready Artwork:

Camera Ready artwork must be color separated, prepared to exact size, and on boards with cut marks and alignment marks. A separate board is required for each piece (i.e. card, form). Screens must be submitted at 100% and the required density noted. We will create the screens in the negatives. Bleeds must be extended 1/8" beyond the cut lines/finished size. All screen bleeds must be extended exactly 1/32" beyond the cut lines/finished size.

Negatives:

We do not accept negatives.

Mac or PC compatible graphics disk:

Mac disk is preferred for page layout, illustration applications, scanned photos and line art. The following Mac and PC programs are supported: QuarkXpress, PageMaker, PhotoShop, Illustrator and Freehand. Accepted media formats are CD, Zip, Floppy, Syquest, Jazz & dat.

For all electronic files we need the following:

1) A hard copy of the directory for all files on the disk.

2) The most current hard copy, with color breaks marked.

3) All fonts used in the page layout file.

4) All graphics that have been placed in the page layout.

5) All fonts used in all graphics that have been placed in the page layout.

6) We accept Adobe Type 1 Postscript fonts only. We DO NOT accept jobs created with True Type.

7) We will trap all files. Be sure to send us the original file.

8) If a graphic has been created in FreeHand or in Quark and saved as an EPS file, we must have the original editable file.

9) All scanned line art must be scanned at 600 dpi or more at the largest size used. We prefer that linear be done in a drawing application such as FreeHand or Illustrator.

10) All grayscale or color images must be scanned at 300 dpi or more at the largest size used.

Integrated/Laminated Laser Cards:

We can output film from the following Macintosh programs:

� Quark Express 5

� Adobe PageMaker 7

� Adobe Illustrator 10

� Adobe PhotoShop 6

� Adobe Acrobat 5

Layout for Typesetting:

Microsoft Word is not designed for desktop publishing, so if you have a Microsoft Word file please convert it to a .pdf. Please send the Microsoft Word file and .pdf.

Please make sure your have included all supporting art work files and fonts to ensure the correct output of your files.

A disk is fine sent through the mail or for faster turnaround you can send electronically.